About Amber
Personal and Professional Background
Amber Watson is living proof that life has a way of rewriting the script. A dedicated solo mom with over 25 years of experience in sales and marketing, she spent decades closing deals and building brands, never expecting that one day she’d swap corporate presentations for firearm certifications. At the age of 51, she picked up a firearm for the first time and was immediately captivated—not just by the technical challenge but by the confidence it sparked. Now, five years later, as a certified NRA pistol instructor, Amber is leveraging her talent for building connections to empower other women. Her mission? To inspire women to step into their strength, embrace new challenges, and discover untapped potential within themselves.
Empowering Women Through Strength In Her Retreats
Amber’s latest adventure is Strength In Her Retreats, a glamping-style getaway where modern women can embrace their curiosity about self-defense, survival skills, and firearms—without judgment or intimidation. Designed for Baby Boomers and Gen X women who are tired of wondering "What if?" these retreats mix hands-on learning with a sense of community and plenty of creature comforts. With her tagline, " Empowerment Through Education, Real-World Skills for Real-World Confidence," Amber is throwing open the doors for women to explore their strength on their own terms.
A Life of Gratitude and Growth
Amber’s life is a mix of grit and gratitude. From cheering on her son’s college baseball dreams to snuggling under the covers with her pit-bull Prudence, she’s all about embracing the things that matter most. Now that her son is preparing to head off to college, Amber is diving headfirst into this next chapter, combining her knack for teaching, event planning, and big ideas into ventures that empower women and make a lasting impact.